Activate your customer data and put it in the hands of your revenue team. No coding required.
Everything you and your team needs to sell more and grow existing accounts, all documented in detail so you’ll stay focused.
Milestones make the PLG world go round. They're a qualitative way to track the full lifecycle of a customer. To help illustrate how Milestones work, have a look at our real Variance Milestones.
Our first Milestone, Targeted, is a way to track those Accounts we are targeting with outbound communication.
ANY of the following conditions matching:
Our Engaged Milestone taps into data from outside our product to give us a behavioral look at our pipeline.
ANY of the following conditions matching:
An Onboarded Milestone should include the functionality an Account must engage with in order to use your product.
ALL of the following conditions matching:
PQL, or product-qualified lead, is how we track whether a prospect has reached the "aha" moment or not with our product.
ALL of the following conditions matching:
Transacted is pretty simple—are they paying you or not?
ALL of the following conditions matching:
EQL, or expansion-qualified lead, is how we judge whether an account is showing signs that they're ready to grow.
ALL of the following conditions matching:
Milestones meet sales opportunities with Variance.
Track your Milestones in Variance or view them in Salesforce. Direct access to all your data wherever you work.
Sales alerts—where you work.
Get alerted when your customers take key actions and complete Milestones. Surfaced just for you based on your territory.
Build milestones with no code, not a single line of it.
Create your companies milestones that apply to all your accounts without writing a single line of code. Using the milestone builder, you have total flexibility and extensive control for defining the milestones & subsequent criteria. Map each milestone to your buyers growth journey and follow along the whole way with ease.
Variance is where solo and team selling happens for your company.
As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.
You have Product/Market Fit. You have built in tech touches with your customers and you can scale some of your selling efforts via automation. You are also starting to starting to hire sellers.
You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.
You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.
Variance integrates with all the tools in your go-to-market stack.
Everything you (and maybe your team) need to sell your companies software and grow existing accounts, all documented in detail so you’ll stay focused.
We have built the Variance platform from the ground-up with security in mind.
Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.